About MGI
MGI Tech Co., Ltd. (MGI), a member of global genomics leader BGI Group, is committed to building core tools and technology to lead life science through intelligent innovation. Based on its proprietary technology, MGI focuses on R&D, production and sales of sequencing instruments, reagents, and related products to support life science research, agriculture, precision medicine and healthcare. MGI is a leading producer of clinical high-throughput gene sequencers, and its multi-omics platforms include genetic sequencing, medical imaging and laboratory automation.

Founded in 2016, MGI has more than 2000 employees, nearly half of whom are R&D personnel. MGI operates in more than 80 countries and regions and has established multiple research and production bases around the world. Providing real-time, comprehensive, life-long solutions, its vision is to lead life science innovation and its mission is to develop and promote advanced life science tools for future healthcare.

Job Summary
As a Marketing Specialist (for research and diagnostics), candidates should define strategic priorities for the products providing NGS solutions for research and clinical customers in institutions, hospitals, universities, and diagnostic companies in Russia and Belarus. The candidate will be expected to develop and execute a regional marketing plan for Russia and Belarus, based on the product strategy provided by the HQ’s to drive MGI awareness and revenue in the region.

The candidates should have a strong knowledge of the NGS market, is ideally based in Russia, previous commercial experience is expected.

Responsibilities:

• Define strategic priorities for the products providing NGS solutions for research and diagnostics in institutions, clinical centers, hospitals, and diagnostic companies in Russia and Belarus
• Provide regional market analysis: market & customer trends, competition overview; and identify needs for regional marketing collaterals
• Develop and implement regional marketing initiatives related to responsible products, including marketing campaigns, conferences, webinars and lead generation activities
• Provide pricing strategy for the responsible products
• Manage and develop the responsible product portfolio and sub-regional product marketing strategy to provide NGS solutions; create and develop marketing strategy of bundles to promote MGI products in the responsible region
• Define and implement regional launch plans for responsible products
• Develop and cultivate a regional KOL network, generate marketing materials and cultivate 3rd party collaboration based on strategic plan
• Routinely work with the region on product strategy execution
• Routinely communicate with the commercial partners, sales and FAS team regarding product updates and availability, competitive activity, sales positioning, best practices, and new product development updates
• Create monthly & quarterly marketing reports for responsible products
• Support sales/distributor education with updated materials and communications on an ongoing basis
• Analyze, revise and coordinate the necessary product forecasts for responsible product lines
• Coordinate product recall and backorder activities when needed

Qualifications:

• Bachelor’s degree in Life Sciences or biology required, advance degree preferred
• Minimum of 5 years’ experience in commercial marketing, including business development and lead generation activities in the research or IVD industry; familiar with digital marketing, experience in commercial product launch, product lifecycle management, ability to conduct product portfolio analysis, investigate new product opportunities
• Strong background in research or clinical solutions based on NGS technology; experience in the NGS market is required
• Proven project management skills required, along with the ability to directly or indirectly influence or lead teams and prioritize heavy work load to meet deadlines in a fast-paced work environment
• Ability to travel 20-30% of the time, travel may take place on weekends and outside of normal business hours
• Require high levels of self-motivation and energy
• Excellent written and oral communications & presentation skills; working language is English, additional languages are beneficial